About / African Grey
African Grey brings senior thinking, cultural curiosity and a direct working relationship to every research challenge.
01 / Position
We are deliberately agile: free to choose the right people, methods and tools for the question rather than force work through a fixed model. Clients get senior attention throughout, clear communication and research built around their commercial reality.
02 / The name
The African grey parrot is observant, intelligent and famously curious. Those qualities capture how we work: listen closely, notice what others miss and turn complexity into something clear enough to act on.
03 / Experience
African Grey is led by Emil, with decades of experience across consumer research, brand strategy and international markets. A trusted network of specialist researchers and local partners expands around each brief, combining personal accountability with the reach complex projects demand.
04 / Principles
05 / Working model
We stay close from first conversation to final recommendation. That means fewer handovers, faster decisions and access to the people doing the thinking. When a project needs extra reach, we bring in trusted experts without adding unnecessary layers.
06 / Purpose
Through our 10% giving pledge, every project helps support causes in the places where we work. The aim is practical and transparent: research should create value for the client while leaving something positive behind.
07 / Partnership
Clients come to African Grey for senior involvement, flexibility and the confidence that findings will be translated into a clear next move.
Senior involvement from the first question to the final recommendation.
08 / Next
Share the decision, market or audience you are working through. We will help shape the right route to an answer.